The song that we have chosen to use for our music is OkGo - End Love. We have choice this song because we believe that it will be a very interesting song to use to create a video around with all the different aspects that the song has and we believe we can make a good job of making a music video out of it which will be different to their version of the music video.
Duration
The duration of the music video will be around 3 minutes. The length of the actual song is about 4 minutes and 20 seconds. We will have to fade the end of the video out so that we will be able to fit it into the allowed time of the music video.
Audience
The target audience of our music video will be aimed at a younger audience. We will be trying to aim. Although the video will not contain scenes inappropriate for younger children, we have chosen the target audience of this age because we believe that younger children will not be able to understand what is happening in the music, with the main character being heart broken and then joining the band members in their world from being broken hearted. This will be much easier for an older audience to understand. The gender that we are aiming for is both male and females as their will be nothing mainly aimed at males and nothing mainly aimed at females and the age of the two genders will range from age 17 - 25 year olds as we believe that at this age they will be most interested in this genre of music and therefore be more interest in the music video.
Resume
The narrative of the video will be about a man who lives a boring life and has a girlfriend who he is very much in love with. He doesn't do much with his life. Throughout the video he is followed by a group of people (the band members, who are broken hearted already) and they do what he does in his lifes. The mans girlfriend dumps and he starts to fall apart. Throughout the video and towards the end the man sees the band members and then joins them and becomes part of their group. The style of the video will not relate much to the style of the song but we will have the lyrics relating to the video so the maturer audience will understand what the music video is about and how it relates to the song so that it has a illustrative narrative.
Suggested Elements
The costumes that the band members will be wearing are suits with a top hat on so that it looks like they are old fashioned and different from everyone else. The costumes that the man and his girlfriend will be wearing modern day clothing to show that they are normal and living their life's like everyone else.
The key locations will be at the mans house in his kitchen. We are thinking about having seperate shots of the band on roof stops playing their instruments and singing the song so that it will spilt up the video from just following the man around. We will be using the green screen to do this.
Recording Days
We are unsure on how many days we will have filming at this moment in time but we will be changing this when we figure out how many days it will take for us to film the music video.
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