Evaluation Question 3: What have you learned from your audience feedback?

Audience Feedback video:

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Audience Feedback Sheets:

Feedback Sheet 1:

Your overall response to the video:

Overall I liked it, the use of ideas for example the stop motion was clever because it matched the beat of the song

List 3 particular strengths of the video:

• Lip syncing
• Good ideas used - Props
• Shots - Stop Motion - Reversing Shots

Write down one suggestion for improvement:

• Use of scenery/Places

Choose one technical area: either camerawork, editing or mise en scene and give detailed feedback:

Camera Work.

Using single shots to match patch parts of the song and mise en scene. The song is quite strange so the ideas used were very clever planned out. The electric sound beats creates a strange effect overall.

Feedback Sheet 2:

Your overall response to the video:

• Good Shots
• Lip syncing - On time

List 3 particular strengths of the video:

• Many shots used at Different lengths
• The use of the stop motion
• the creativity of the video.

Write down one suggestion for improvement:

• Should have used frames in other locations, not just the studio.

Choose one technical area: either camerawork, editing or mise en scene and give detailed feedback:

• Suits worn - very elegant
• The two people spinning
• Features - body movement was good

Feedback Sheet 3:

Your overall response to the video:

• love the ideas such as the rotation and the white stuff being throw about.
• I like the idea of both people singing at once and I love the ending.
• overall lip sinking was good.

List 3 particular strengths of the video:

• The tea cup and the camera focus.
• The rotation clip.
• The idea of the person singing with another persons head facing the camera.

Write down one suggestion for improvement:

• when both singing at the same time at some points their not together.

Choose one technical area: either camerawork, editing or mise en scene and give detailed feedback:

Mise-en-scene, I liked the feel it created in the video, its narratives almost left open to the audience. The fact one persons in casual clothes and the others well dress almost creates a sense of class.

The question:

After requesting feedback from a sample audience, our music video received really positive feedback. One typical comment was that it was creative, and this immediately stimulated interest; and also the use of the stop motion, which we used throughout the video, also seemed to get really good feedback. On the negative side, however, the comment was made that it was detrimental doing all the video within the green screen room.

The audience’s overall response from the video was that we had used a wide range of different shots, from close up shots to location shots; to stimulate interest. The use of different types of shots encourages the audience watching the music video to perceive it in different ways, and also creates a successful and professional feel towards the music video. Another response to the video was that the stop motion which was used, matched the beat/rhythm on the song. A good example of this is seen at the beginning of the music video where the secondary character (man in the suite) moves into the different positions when the music plays a distinctive beat. Yet another positive comment which was made was about the final scene, many of the audience thought it was a really creative idea to an extent that some people even loved it; the technique of using stop motion to create an effect of props slowly moving up and onto the person was a really clever idea which we came up with, which we thought would make the video more distinctive compared to others.

Other positive comments which we received were about the props which we created and used in the music video. The main props within the film were the cup of tea and the accessories - cardboard cuts-outs which we made and designed each of them with a distinct patter, which were then placed on the secondary person (man in suite). We created these as we thought they could play a part within the video and we wanted to do something which was creative and different. Another strength that was given was the lip-syncing, apart from one clip, people thought the lip-syncing was in time and matched the lyrics of the song perfectly. Someone also commented on the idea of the person singing with another person’s head facing the camera; we used this shot on one of the clips; we did it this way as we wanted to include both people but with the other character facing backwards, people could focus more on the person who is singing.

Not all music videos which are created are perfect, like many other videos ours is not perfect either, and with hindsight there are things within the video which could have been improved on and made better. The audience which viewed our music video, felt the biggest problem was the fact that we had done all of the music video within the green screen room. We did this because we wanted to make the video very creative and we felt that doing it in the green screen room would meet the needs of what we wanted to do. When addressing this problem we knew we would not have the time to re-film and edit it, but we then decided to make the backgrounds which would go on the green screen visionary, original and creative; we would use images which we had taken from different places i.e. art from different galleries, different walls, pictures were also taken from the local market, we used a wide range of images in different locations to use as backgrounds to tackle the problem. However if we did the task again, we would probably go and film at locations rather than just using the green screen.

Another problem addressed was how in one part, the two people within the film, are not singing at the same time/in sync with each other; we could have solved this by perhaps once again re-filming. Also another improvement which the audience picked up on was that sometimes some clips stayed on one shot for a bit too long, and this could have distracted the audience or even bored them. We addressed the problem by filming additional footage and using clips we had filmed but not used. An example of footage we added was the bobbing action of the two people. Using extra clips proved to be really useful for our film as it made it more interesting.

From our audience feedback we have learnt a lot, the audience feedback picks out both positives and negatives about the music video and it allows us to get an idea of what people think of it, and what can be done to make it better.